ARISe at UMass Chan
Eligible age
18+ yrs
Accepts
All genders
Locations
1 state
Healthy volunteers
Yes
See if you qualify for this study
Answer a few quick questions about your location and health. Takes about a minute.
About this study
The goal is to identify the most impactful strategies for capturing attention and enhancing effectiveness of vaccine promotion messages. This will be done using an online survey that employs remote eye-tracking and self report measures to evaluate response to sample vaccine promotion social media content in rural populations in New England. Participants will be randomly assigned into one of 14 conditions in a 2(source: expert vs. influencer) by 7 (themes: constructs from 7C Vaccine Framework) experiment and view sample messages and then answer questions about their attitudes and beliefs while being monitored for eye-tracking.
Sponsor: University of Massachusetts, Worcester
You may qualify if…
- ✓ Age 18+
- ✓ Living in New England state (CT, MA, ME, NH, VT RI) in a zip code as defined by each individual state's definition of rural
- ✓ Able to read and write in English
- ✓ Access to an internet connected computer or laptop with a web-camera
You may not qualify if…
- ✕ N/A
Where it's recruiting
Worcester
Source: ClinicalTrials.gov · NCT07236034 · last updated 2025-12-22