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RecruitingType 2 DiabetesType II Diabetes MellitusType II Diabetes

The GRoceries Aimed at Increasing Nutrition Study

Eligible age

45–70 yrs

Accepts

All genders

Locations

1 state

Healthy volunteers

No

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About this study

Only 2% of Americans meet the recommended levels of whole grain consumption, despite its association with reduced risk of type 2 diabetes. This study aims to assess if consumers with prediabetes or type 2 diabetes can be encouraged to switch from buying refined grain products to whole grain products when shopping for groceries online. The study will use personalized marketing strategies, with or without discounts which adjust based on purchasing behavior, to promote whole grain consumption.

Sponsor: University of Pennsylvania

You may qualify if…

  • Age 45 - 70 years.
  • Able to provide consent.
  • Resident of Philadelphia, Bucks, Delaware, Chester, or Montgomery Counties in Pennsylvania.
  • Consume \<5 servings of whole grains per week.
  • Use online grocery shopping at least once per month.
  • Have access to a credit or debit card to pay for groceries purchased.
  • Have reliable internet access.
  • Speak English.

You may not qualify if…

  • Does not meet all the inclusion criteria.
  • Not able to speak English.
  • Not able to provide consent.

Where it's recruiting

Pennsylvania

Philadelphia

Source: ClinicalTrials.gov · NCT07167004 · last updated 2026-05-19

The GRoceries Aimed at Increasing Nutrition Study · TrialPath